are we using the swear words? are we using media that has a lot of swear words in it? if we are, we need to curb it. and we also need to have rules and consequences around swearing if we don't want to hear them. so, what's the rule in your house? are you remaining consistent? and are you underscoring your values of respect, impulse control, and using proper words? >> so, the problem can be that you can set some rules. but then, if you're breaking them in front of the children. >> right. because you're the trusted source. right? if you're using them, they become the normal language of your household. so, if you don't want to hear them, you need to make sure that everybody is using the same rule. not just the children. but father, mother and everybody else, who comes into your household. >> were you at all surprised by the result of the new study, showing kids as young as 2 are using the "f" word? >> i'm not surprised. things are welcome normalized. even things like wtf. how much do we hear that or see it in technology? to the point where it's become commonplace. it's it